The plan I wish I’d had
Hi, I’m Jannick — a dog person who once built a dog brand that went nowhere. Plenty of passion, zero plan.
When I looked at how new puppy owners actually struggle, I recognised the exact same problem: not a lack of love, and definitely not a lack of information — the absence of one calm plan. Eleven tabs open at 2am is not a plan.
So I built the thing I wished existed: a week-by-week system for the entire first year — what matters right now, what can wait, what’s completely normal, and one page for every panic.
It’s built on modern, reward-based practice and honest about its limits: nothing here replaces your vet or a certified trainer — and the book says so on the pages where it counts.
— Jannick · Pup Compass · Brisbane, Australia